Swydd-ddisgrifiad a phrif gyfrifoldebau manwl

Marketing

•    Work under the direction of the International Business Development Manager to support delivery of the marketing plan for the programme.
•    Plan, execute and evaluate multi-channel marketing campaigns. 
•    Create and edit engaging content for the website, email, social media, newsletters and other digital platforms.
•    Write, proofread and edit content for different audiences, ensuring clarity, accuracy, accessibility and consistency of messaging.
•    Plan, build, test and analyse email marketing campaigns to drive engagement and conversions.
•    Manage social media scheduling, day-to-day engagement and basic reporting.
•    Update and optimise the website as required.
•    Ensure consistent use of branding and act as a ‘Brand Champion’.
•    Produce marketing collateral and presentations, maintaining corporate identity standards.
•    Use design and publishing software (e.g., Canva, Adobe Creative Cloud, Trust approved tools) to create digital and print-ready marketing materials, as required.
•    Maintain a marketing activity calendar, including key awareness days, national NHS campaigns and promotional opportunities.
•    Conduct basic market research and competitor scanning to identify trends and opportunities.
•    Contribute practical marketing ideas to support effective engagement.
•    Provide on-site support for filming, photography and production activities.

Data and Analytics

•    Collaborate with the Marketing Manager to interpret insights and inform future marketing activity.
•    Collect, analyse and interpret data from campaigns, email, social media and website traffic (including GA4).
•    Prepare and present regular reports on performance and engagement metrics.
•    Identify issues, opportunities or risks and escalate as appropriate.
•    Maintain accurate data across marketing systems including CRM databases, analytics dashboards and shared drives.
•    Manage and update distribution and mailing lists to support effective stakeholder communication.
•    Support basic audits of marketing and communication content, digital platforms or data as required for quality improvement.
•    Ensure all data is stored and managed in line with Trust information governance standards.

Communications

•    Coordinate communications activity for campaigns, events and service activity, including updating the communications campaign planner.
•    Support the Marketing Manager in delivering internal and external communications for the programme.
•    Contribute to proactive and reactive communications to raise the profile and understanding of the Alliance’s work across public, patient, staff and partner audiences.
•    Write, edit and proofread communication materials for internal and external audiences.
•    Act as a point of contact for routine marketing and communications enquiries, responding promptly and professionally.
•    Provide and receive complex and sensitive information relating to media enquiries.
•    Liaise with internal teams and external partners to gather, verify and check information before publication.

Content Creation and Management

•    Support the team in promoting the programme’s initiatives via communication channels. 
•    Create content for social media channels, aligned with PR stories and national NHS initiatives.
•    Gather and upload content to the programme’s website and social media channels.
•    Maintain and refresh core communication content to ensure accuracy and relevance.
•    Maintain organised digital asset libraries, including images, artwork, video content and media coverage archives.
•    Advertise events and activities on relevant internal and external websites to maximise reach.

Social Media Monitoring and Engagement

•    Monitor social media coverage relating to the programme and share insights with colleagues and stakeholders.
•    Maintain tracking documents and prepare reporting presentations when required.
•    Support monitoring and responding to social media comments using approved copy.
•    Assist with social media engagement where it aligns with wider campaign communications.
•    Monitor digital content for timeliness, accuracy and accessibility, escalating issues where required.

Stakeholder Engagement

•    Support engagement with internal and external stakeholders, gathering content, updates and opportunities for marketing or communications use.
•    Liaise with teams across the organisation to ensure messaging is accurate, timely and aligned with service priorities.

Administrative and Project Support

•    Work on communications or marketing projects as agreed with the Marketing Manager.
•    Carry out administrative duties including managing image files and distributing content to stakeholders.
•    Maintain accurate filing systems, shared drives and documentation.
•    Demonstrate routine marketing and communications tasks to new or less experienced colleagues as required.
•    Attend and contribute to team meetings, sharing updates on communications and marketing activity.
•    Maintain confidentiality at all times and comply with the Data Protection Act and GDPR when handling sensitive or personal information.
•    Support budget monitoring activities by maintaining simple budgetary records for marketing and communications spend.
•    Raise purchase orders and process invoices in line with Trust financial procedures.