Detailed job description and main responsibilities

Please refer to the attached job description and person specification for full details of responsibilities.

Communications Strategy, Public Relations & Reputation

·       Lead the development and delivery of communications and public relations activity to support fundraising campaigns, projects and partnerships.

·       Act as the lead for the Charity, ensuring all external messaging is consistent, accurate and aligned to agreed brand and reputational standards.

·       Provide expert advice on communications approaches, messaging and channels to maximise reach, impact and engagement.

·       Manage and mitigate reputational risk through planned activity, proactive messaging and appropriate responses to sensitive issues.

·       Work collaboratively with Trust communications teams to ensure alignment with wider organisational communications strategies and policies.

·       Plan, deliver and evaluate communications campaigns using appropriate insight, feedback and performance measures.

Fundraising, Events & Income Generation

·       Support the delivery of a broad and engaging fundraising programme to help grow income for the Charity.

·       Plan and deliver a programme of income generation and engagement events, ensuring they are well-organised, impactful, and aligned with the Charity’s priorities.

·       Identify and develop opportunities across different income streams, including grants, community fundraising, corporate partnerships, and individual giving.

·       Write and submit funding applications and bids and help manage reporting back to funders.

·       Work with colleagues across the organisation to develop strong cases for support for projects and services.

·       Help manage and track fundraising opportunities through a central pipeline.

·       Build positive, lasting relationships with donors, supporters, and partners.

·       Support creative ways to engage supporters and encourage long-term involvement.

·       Research and help develop partnerships with local businesses and organisations to support both income generation and engagement.

·       Play an active role in widening awareness of the Charity across the region through events, partnerships, and outreach opportunities.

·       Contribute to a varied programme of fundraising and engagement activities.

Campaigns & Projects

·       Support the delivery of major campaigns and exciting new projects, including working with the fundraising partners, Addenbrookes Charitable Trust and the University of Cambridge, on the £100m Cambridge Children’s Hospital Campaign.

·       Lead on major campaigns, ensuring clear objectives, audience targeting, messaging frameworks and evaluation measures are in place.

·       Ensure activity supports long term reputation building and public understanding of the Charity’s impact, not solely short-term income generation.

·       Produce high quality written and visual communications content suitable for a range of audiences, including the public, partners and senior stakeholders.

·       Contribute to planning future fundraising activity in line with the Charity’s goals.

·       Help develop and deliver a regular giving programme to grow and retain supporters.

·       Support the introduction of new initiatives, such as a charity lottery.

·       Work with internal teams and external partners to help deliver funded projects successfully.

·       Build links with community groups and organisations to grow local support.