Job summary
- Main area
- Communications
- Grade
- Band 6
- Contract
- Permanent
- Hours
- Full time
- Flexible working
- Job ref
- 025-AC117-0625
- Employer
- Digital Health and Care Wales
- Employer type
- NHS
- Site
- Hybrid working
- Town
- Cardiff
- Salary
- £37,898 - £45,637 pa
- Salary period
- Yearly
- Closing
- 16/06/2025 23:59
Employer heading
Senior Digital Communications Officer
Band 6
Digital Health and Care Wales is an ambitious organisation created by Welsh Government to lead on the digital transformation of health and care. It builds on the digital architecture and national services put in place by the NHS Wales Informatics Service over the past decade.
The organisation will lead on large-scale developments that make a significant difference to the people of Wales as well as to health and care professionals, such as expansion of the digital patient record and the creation of a National Data Resource. It will improve the way data is collected, shared and used. Please check your email account regularly. Successful applicants will receive all recruitment related correspondence via the email account registered on the application form.
All applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English.
Please be advised that there is a temporary top up for Bands 2 and 3 to reflect the incorporation of the top up to the living wage of £12.60 per hour - £24,638 per annum.
This temporary top up will be in place until the annual pay uplift for 2025/26 is confirmed
Job overview
A Senior Digital Communications Officer will work with the Communications Team to develop, deliver and evaluate digital communications activities which support the objectives of DHCW’s communications strategy, and effectively informs and engages a range of stakeholders with the work of DHCW.
As a Senior Digital Communications Officer, you will:
• Work within the DHCW Communications Team and lead on internal and external communications, content development, social media, events and website management.
• Be adept at writing engaging copy for all digital communications channels and understand the value of developing rich content by using video, audio, photography and animation. Creativity and the ability to convey messages in a clear and engaging way are essential.
• Be at the heart of helping DHCW explain its work and its impact, developing key messages and engaging content through a range of digital formats, including social media and video, to reach our stakeholders and target audiences. You will have the knowledge and experience to know the best approach to meet their brief and objectives.
Main duties of the job
• Work across the full range of communications channels to ensure the effective delivery of information and project communications. The role is wideranging, encompassing the timely co-ordination of communications through a range of digital channels to ensure ease of access, clarity and consistency. You will work closely with DHCW’s Content Designers to ensure our approach to digital communications across channels is aligned and takes a user-centred design approach.
• Have the ability to develop and implement digital strategies that align with organisational goals and drive engagement. DHCW’s work spans across the whole of NHS Wales, requiring us to communicate and engage across several different organisations. As a digital organisation, our digital communications play a vital role in delivering our key messages.
Working for our organisation
Digital Health and Care Wales (DHCW) is an expert national body and part of NHS Wales. We work in partnership with NHS Wales colleagues and other key stakeholders to provide national digital and data services which support the delivery of health and social care in Wales. Modern health and care services depend on good digital tools, data and information. DHCW runs or works with more than 100 services and delivers major national digital transformation programmes to support this. In addition, DHCW provides expert advice in relation to cyber security and information governance. We give frontline staff the digital tools which help them provide safer and more efficient care. We are also giving patients and the public digital tools to better manage their own health and wellbeing, empowering people to live healthier lives. We put people at the heart of what we do, working to the highest standards to deliver quality and make digital a force for good in health and care.
Working for DHCW offers lots of employee benefits, including flexible working, a competitive salary, 28 days of annual leave plus Bank Holidays and opportunities for career development. We are committed to recognising and celebrating our staff as the most valuable part of our organisation.
Detailed job description and main responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply now” to view in Trac
• Use your expert knowledge of the digital communications field to allow you to understand the latest trends in digital communications, support the delivery of a digital communications strategy and advise and propose changes to DHCW’s approach to digital communication policies, to deliver forward-thinking, modern digital communications for our organisation. You will take a proactive approach to staying ahead of digital trends and technologies, constantly seeking ways to enhance user experience.
Person specification
Qualifications and Knowledge
Essential criteria
- A degree in an associated professional field (or equivalent qualification / experience).
- Recognised / relevant professional qualification (Journalistic/PR) or equivalent experience in a communications role
- Strong professional knowledge of key digital communications channels and how to develop content, including social media and videography
- Further evidence of relevant higher-level education and/or training.
- Knowledge gained through practical experience of working at this level, across the range of work procedures and practices.
- Evidence of continuous professional development.
Desirable criteria
- Knowledge of the NHS, other healthcare systems, or the health sector, including regional or national variations.
Experience
Essential criteria
- Proven relevant experience in a communications environment.
- Experience of leading on digital communications.
- Experience of working effectively in a team and with people at varying levels of seniority.
- Experience of developing a range of digital content, including videography, social media and website copy for a variety of channels and audiences.
Desirable criteria
- Experience of working on health-related campaigns
- Experience of people management.
- Experience of working within or knowledge of key NHS policies and practices in Wales.
- Clear understanding of the wider objectives of DHCW and its context within current Welsh Government policy and strategic direction.
Skills and Attributes
Essential criteria
- Excellent written and oral communication skills
- Excellent interpersonal skills including building and maintaining good relationships at all levels – demonstrates a consultative approach.
- Possess strong problem-solving skills, together with a logical, analytical approach to work
- Excellent planning, prioritising and organising skills.
- Confident communicator able to create and utilise networks internally and externally
- Ability to deliver outcomes within agreed timescales.
- Ability to contribute to new and improved ways of working.
- Demonstrates a high degree of motivation, creative thinking, and have a flexible approach to the needs of the service.
- Works well as part of a team and contributes to the creation of a supportive working environment
- Aligns behaviours with DHCW’s values.
Desirable criteria
- Welsh language skills are desirable at levels 1 or above in understanding, speaking, reading and writing in Welsh
- Good presentation skills.
Employer certification / accreditation badges
Applicant requirements
Welsh language skills are desirable
Documents to download
Further details / informal visits contact
- Name
- Jenilee Cardy
- Job title
- Senior Communications Officer
- Email address
- [email protected]
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