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Job summary

Main area
Marketing
Grade
Band 6
Contract
Permanent
Hours
Full time - 37.5 hours per week
Job ref
028-AC168-0826
Employer
Public Health Wales NHS Trust
Employer type
NHS
Site
Capital Quarter
Town
Cardiff
Salary
£40,559 - £48,841 per annum
Salary period
Yearly
Closing
02/09/2026 23:59

Employer heading

Public Health Wales NHS Trust logo

Social Marketing Officer

Band 6

 

Welcome to Public Health Wales, the national public health organisation for Wales

Our vision is Working to achieve a healthier future for Wales

To find out more visit Public Health Wales and watch this video about our Strategic Plan

Working together, with trust and respect, to make a difference

Follow us on Facebook, LinkedIn, Twitter and Instagram

Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.


Important Note for vacancies offered on a fixed-term or secondment basis.
Individuals who hold permanent (substantive) employment within the NHS may only be appointed via secondment. Approval for a secondment must be obtained from your current line manager prior to submitting an application.


 

 

 

Job overview

Are you an experienced marketing professional who wants to make a real difference to real people? If so, then stop looking on Indeed, ignore those LinkedIn job alerts, and settle down to read all about this role.

You have a unique opportunity to use your skills and experience to improve the health of the population in Wales through the effective activation of national brands and the promotion of high profile campaigns.

Take your place at the heart of our growing team as we tackle the big health issues through the successful application of Social Marketing theory and best practice.

Combining ideas and learning from commercial marketing and the social and behavioural sciences, Social Marketing is a well-established tool for promoting positive behaviour change in a sustainable and cost-effective way, delivering real benefits to real people.

Why not get in touch for an informal discussion? Reach out to the Business Support team at the email within this advert.

Main duties of the job

You will play a leading role in the development, implementation and evaluation of integrated national social marketing projects, designed to promote healthy behaviours amongst the Welsh public.

These roles are an exciting opportunity to be an active contributor who will make a positive difference to the wellbeing of population groups across Wales.

You will be a marketing professional with experience of developing and executing campaigns and engagement aimed at promoting a positive impact. You will have experience of setting up and optimising campaigns across a range of channels.

You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.

This post presents an excellent opportunity to work within a staff structure dedicated to systems-working and multi-agency approaches to health improvement. The Division has a strong focus on evidence based practice, research and evaluation as well as the application of behavioural science.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Working for our organisation

We are Public Health Wales – the national public health agency in Wales. Our purpose is ‘Working together for a healthier Wales'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations. 

Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales.  In a world facing complex health challenges, our work has never been so important. 

We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity.  We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.

To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/

For guidance on the application process, please visit https://phw.nhs.wales/working-for-us/applicant-information-and-guidance/

Detailed job description and main responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents.

 

Qualifications

·       Essential

o   Degree level qualification (or equivalent/equivalent experience) in a marketing, digital communications or related subject

·       Desirable

o   Short course in Social Marketing, Behaviour Change or Health Psychology

Experience

·       Essential

o   Experience of undertaking health or wellbeing related marketing with communities, groups or in key settings.

o   Experience of implementing, monitoring and optimising paid digital advertising

Knowledge

·       Essential

o   In depth understanding of marketing planning techniques including insight/strategy/creative development, media planning and evaluation

o   Good understanding of digital marketing techniques (social media management, email marketing, SEO etc.)

·       Desirable criteria

o   Knowledge of behaviour change theories used in health promotion practice

Skills

·       Essential

o   Excellent written and verbal communications skills, including writing for different individuals/audiences

·       Desirable

o   Ability to work through the medium of Welsh

Person specification

Qualifications

Essential criteria
  • Degree level qualification (or equivalent/equivalent experience) in a marketing, digital communications or related subject

Experience

Essential criteria
  • Experience of undertaking health or wellbeing related marketing with communities, groups or in key settings.

Knowledge

Essential criteria
  • In depth understanding of marketing planning techniques including insight/strategy/creative development, media planning and evaluation. Good understanding of digital marketing techniques (social media management, email marketing, SEO etc.)

Skills

Essential criteria
  • Excellent written and verbal communications skills, including writing for different individuals/audiences
Desirable criteria
  • Ability to work through the medium of Welsh

Employer certification / accreditation badges

Final Gold LevelDisability confident leaderStop Smoking Wales is the NHS Smoking Cessation Service in WalesMindful employer.  Being positive about mental health.Final Gold Level WelshRefugee Employment NetworkStep into healthHappy to Talk Flexible WorkingArmed Forces CovenantStonewall Top 100 Employers in 2023Employer pledge demonstrating a commitment to change how we think and act about mental healthCore principlesPrentisiaethau Apprenticeships

Applicant requirements

Welsh language skills are desirable

Documents to download

Apply online now

Further details / informal visits contact

Name
Daniel Evans
Job title
Programme Lead
Email address
[email protected]
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