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Crynodeb o'r swydd

Prif leoliad
Communications and Marketing
Gradd
Band 5
Contract
Parhaol
Oriau
Llawnamser - 37.5 awr yr wythnos
Cyfeirnod y swydd
200-SWLP-STG-6244657-DK
Cyflogwr
St George's University Hospitals NHS Foundation Trust
Math o gyflogwr
NHS
Gwefan
St George's University Hospitals NHS Foundation Trust
Tref
London
Cyflog
£34,089 - £41,498 p.a. pro rata inclusive of HCAS (Outer)
Cyfnod cyflog
Yn flynyddol
Yn cau
22/05/2024 23:59

Teitl cyflogwr

St George's University Hospitals NHS Foundation Trust logo

Communications and Marketing Officer

Band 5

 

Trosolwg o'r swydd

To support the development, implementation and evaluation of effective, high-quality communications and marketing strategies and activities in support of SWLP (the Network) with the aim of promoting a positive reputation and ensuring an effective and positive dialogue with a diverse range of internal and external stakeholders.

To support the creation and management of innovative communications, engagement and marketing channels for increased dissemination across the Network (including patients, carers, GPs, healthcare professionals, and local/regional/national networks) as well as within the Network (staff members, clinical leads, operational leads and executive team).

Prif ddyletswyddau'r swydd

  1. Manage the communications inbox, responding to staff and external enquiries.
  2. Develop content for the monthly staff e-bulletin
  3. Manage the network’s social media channels – X and LinkedIn, sourcing content and ensuring content is in line with the SWLP brand. Increase follower numbers on both channels and engage with key influencers
  4. Develop and update content for the SWLP website.
  5. Lead or advise on staff and stakeholder events, including managing the monthly induction and staff engagement group meeting, as well as staff roadshows and the annual staff event.
  6. Provide communications support to various priority projects, including developing and executing communications plans.
  7. Assist with the development and delivery of the network’s communications and marketing strategies, campaigns and plans.
  8. Assist with managing and responding to complaints and quality alerts. 

Gweithio i'n sefydliad

SWLP values

We expect all our staff at SWLP to share the values that are important to us and that our service users have a right to expect – to pursue excellence, to value our relationships, to be dependable and to make every test matter, delivering the best possible standard of service at all times and to behave in a way that reflects these values.

SWLP vision

An NHS partnership providing a highly dependable, clinically assured and cost-effective diagnostic pathology service.

SWLP mission

To ensure every patient receives the required test results and advice for their effective diagnosis and treatment. 

Swydd ddisgrifiad a phrif gyfrifoldebau manwl

Communication and relationship skills

Effectively handle highly complex, highly sensitive or highly contentious information on a range of issues and make recommendations on how to present it to relevant audiences.

Establish and maintain excellent working relationships across a complex network of stakeholder and partner organisations, including the four Trusts that make up the partnership and managing their differing priorities and expectations.

Develop and maintain excellent relationships with staff, members, service users and carers to support their needs and to tell their stories.

Support the delivery of campaigns and projects to support key SWL Pathology business.

Use influencing skills to achieve results and to ensure that all communications and marketing outputs meet organisational goals and objectives and the highest professional standards.

Knowledge, training and experience

Range of work procedures and practices, requiring expertise within specialism underpinned by theory.

Knowledge of communications, public relations, journalism and marketing communications techniques, approaches, procedures: acquired through training to relevant degree level or equivalent.

Analytical and judgemental skills

Range of facts or situations requiring analysis, comparison of options.

Decides how to present often complex scientific items for internal or external audiences.

Planning and organisational skills

Plans and organise straightforward activities and events, some ongoing

Plan and organise complex activities or programmes, requiring formulation, adjustment.

Physical skills

Physical skills obtained through practice.

Keyboard skills

Patient/client care

Provide non-clinical advice, information to service users and staff.

Provides information and advice on how to access services.

Policy/service development

Develop communications strategies to support SWLP; including service improvement/change, staff engagement etc.

Develop and manage events and activities for internal and external stakeholders, such as staff engagement events and tradeshows.

Financial and physical resources

Personal duty of care in relation to equipment, resources.

Raise POs and manage invoices and payments.

Human resources

Supporting communications training and development for staff at all levels – eg writing and developing communications strategies.

Information resources

Support the development and maintenance of relevant databases and distribution lists in liaison with other colleagues as appropriate; to include, internal distribution lists, stakeholder contacts etc.

Support the maintenance and development of SWLP’s website, to ensure that all information is current and accessible and new content and platforms are developed to maximise the use of online media.

Manage the day-to-day operation of SWLP’s social media channels - including posting content and be proficient in using Twitter, Facebook, You Tube, blog sites, LinkedIn and other social media.

Write and produce reports, leaflets, posters, social media post and web content.

Research and development

Undertake surveys or audits.

May undertakes surveys; gather audit information.

Freedom to act

Acts independently - accountable to the SWLP Communications and Marketing Lead.

Education Training and Personal Development

Participate in an annual individual performance review process where objectives will be agreed, performance monitored, and personal development needs discussed.

To attend all statutory and mandatory training as and when required to do so.

General

Undertake additional duties as may be required from time to time as are consistent with the responsibilities of the grade and the needs of the service.

Act in a professional manner at all times.

Be responsible for the health, safety & welfare of self and others and to comply at all times with the requirement of the Health and Safety regulations.

To take responsibility for own professional development.

To have responsibility for the Health, Safety and Welfare of self and others and to comply at all times with the requirement of the Health and Safety Regulations.

To ensure confidentiality at all times, only releasing confidential information obtained during   the course of employment to those acting in an official capacity in accordance with the provisions of the Data Protection Act and its amendments.

To work in accordance with the Trust’s Equality and Diversity policy to eliminate unlawful discrimination in relation to employment and service delivery.

To promote at all times equal opportunities for staff and patients in accordance with the Trust’s policies to ensure that no person receives less favourable treatment than another on the grounds of: age; disability; marriage and civil partnership; pregnancy and maternity; race (ethnicity); religion or belief; sex (gender); gender reassignment or sexual orientation.

To ensure skills are up-to-date and relevant to the role, to follow relevant Trust policies and professional codes and to maintain registration where this is a requirement of the role.

To comply with the Trust’s No Smoking Policies.

Applicable for management posts: To be trained in and demonstrate fair employment practices, in line with trust policies

Manyleb y person

Qualifications and Training

Meini prawf hanfodol
  • Degree in relevant subject area (eg PR, communications or marketing) or equivalent qualification or experience.
Meini prawf dymunol
  • Relevant postgraduate or industry recognised qualification (CIM/CIPR)

Knowledge and Experience

Meini prawf hanfodol
  • Experience of managing and developing content for web and social media channels.
  • Experience of using Content Management Systems (CMS)
  • Experience of internal communications, using multiple channels
  • Experience of working with multiple stakeholders, both internal and external
  • Experience of event organisation and delivery
Meini prawf dymunol
  • Experience of working in NHS communications
  • Experience of dealing with and responding to complaints
  • Advanced IT skills, including some photo editing and Microsoft packages including Word, PowerPoint and Excel

Skills and Abilities

Meini prawf hanfodol
  • Excellent written and verbal communication skills
  • Highly effective communication and motivation skills
  • Excellent organisational and analytical skills
  • Advanced IT skills, incorporating MS suite of products
  • Able to multi-task, prioritise and work within imposed timetables
  • Proven ability to meet deadlines, excellent time management skills
  • Ability to influence stakeholders, both internally and externally

Other relevant requirements

Meini prawf hanfodol
  • Good manual dexterity
  • Able to perform light physical work
  • Work in an environment that deals with biological materials

Bathodynnau ardystio / achredu cyflogwyr

Trust IDCapital Nurse, LondonNo smoking policyAge positiveArmed Forces Covenant Gold AwardDisability confident employerStep into health

Dogfennau i'w lawrlwytho

Gwneud cais ar-lein nawr

Rhagor o fanylion / cyswllt ar gyfer ymweliadau anffurfiol

Enw
Anna Parley
Teitl y swydd
Communications and Marketing Lead
Cyfeiriad ebost
[email protected]
Rhif ffôn
07956098033
Gwneud cais ar-lein nawrAnfonwch hysbysiadau ataf am swyddi gwag tebyg