Job summary
Employer heading
Marketing & Communications Officer (Public Health)
NHS AfC: Band 6
Do you want to work in one of the best performing NHS organisations in England? Work for an organisation that was voted the best acute and combined acute and community trust in the country, based on the experience of its staff (NHS Staff Survey 2022). Work in an organisation that supports its staff and focuses on staff experience as much as it does the experience of its patients? You can live and breathe in an area that has the cleanest air, cost effective living, great nightlife, some of the best schools with a wealth of history available on your doorstep. Sound too good to be true? Well it isn’t, this is what you get when you work for Northumbria Healthcare and, this is…the Northumbria Way!
What the Northumbria Way means for you:
- Extensive staff health and well-being programme including access to our specialist Wellbeing Hub
- Support and connection through a variety of Staff Network groups
- A range of flexible working opportunities
- Generous annual leave and pension scheme
- Access to lease car and home electronics scheme (qualifying criteria applies)
- Opportunities to improve your professional development through our vast training programmes
- On-site nursery places via salary sacrifice
- Access to savings scheme via salary sacrifice with Northumberland Community Bank
We are proud to be one of the country’s top performing NHS trusts – rated ‘outstanding’ overall by the Care Quality Commission (CQC). We provide a range of health and care services to support more than 500,000 people living in Northumberland and North Tyneside across the largest geographical area of any NHS Trust in England. Our teams deliver care from hospitals, a range of community venues and people’s homes. Our hospitals include a specialist emergency care hospital (the first of its kind in England), three general hospitals and community hospitals. In the community we deliver a wide range of community and public health services.
We lead in innovation and quality, having opened the Northumbria Healthcare Manufacturing and Innovation Hub during the Covid-19 pandemic and have recently launched our Community Promise – a pledge to make a real impact not just in healthcare but on the wider factors that affect people’s lives, such as education, employment and the economy.
If Northumbria Healthcare sounds like somewhere you could belong we would love to hear from you. Visit our website to catch up on our latest news.
Job overview
The opportunity has arisen within our award-winning communications team for a motivated marketing and communications officer. This is a permanent part-time post, 22.5 hours per week.
The post's main base is at the Cobalt office in North Tyneside, but will require travel across Northumberland and North Tyneside (see job description attached).
Main duties of the job
Leading on the communications and marketing activity to support the trust to reduce health inequalities and improve health and wellbeing of the communities it serves.
The post-holder will be responsible for marketing and communicating with a wide range of stakeholders, to promote the public health and related services provided by the trust and build on the reputation of the organisation to staff, local, regional and specialist media, the general public, patients and internal and external stakeholders using a wide range of public relations, communications and marketing techniques. This will include marketing campaigns to target behaviour change, using insight to develop appropriate strategies.
Working for our organisation
We manage three major locality hospitals at North Tyneside, Wansbeck and Hexham, plus a number of smaller community hospitals and clinics from Tynemouth to Berwick on Tweed, in addition to our state-of-the-art Northumbria Specialist Emergency Care Hospital, the first of its kind in England. We also care for people in their homes and provide services from facilities in local communities such as health centres. We give people greater choice and control over their care to help them to live independently at home and avoid hospital admission where appropriate. High quality patient care is at the heart of everything we do and we strive to ensure every single patient and service user has an exceptional experience with us. We have one of the most extensive patient experience programmes of any trust in England.
Detailed job description and main responsibilities
- Develops, implements and evaluates communications and marketing
Commissions, writes, edits, proof reads and co-ordinates complex internal, and where necessary, external publications, patient leaflets and advice documents; press releases, articles, briefings and websites, organises print and distribution, ensuring everything is of the highest standard. - Responds to media enquiries, briefs journalists, organises and manages events e.g. hospital openings; photo calls; press conferences; VIP visits and supervises media interviews, filming and press photographers on trust premises.
- Provides communications, media and marketing advice to managers, staff and committees, and acts as communications specialist to advise and influence committees in a particular area of the organisation at times of change when good communication is crucial.
- Develops, implements and evaluates new internal communications and engagement.
- Develops and implement programme of research and insight development to support communications activity.
- Develops a wide range of mechanisms to communicate with stakeholders.
- Develops a range of digital and social media content to communicate with relevant audiences.
Person specification
Qualifications
Essential criteria
- Educated to degree level or equivalent in a relevant subject and/ or substantial experience working in a press office or communications department
Desirable criteria
- Professional qualification in communications and marketing
Experience and knowledge
Essential criteria
- Experience and knowledge of communications, public relations, journalism and marketing techniques, approaches and procedures gained through practical experience working in public relations, marketing, communications or as a journalist for a significant period of time
Desirable criteria
- Experience of working in a similar role in a complex NHS organisation or in the public sector.
other
Essential criteria
- It is an essential requirement of the role that the post-holder has a valid driving licence and is either a car owner and able to use the car for work purposes, or has a Trust personal lease vehicle which may be used for the role. However, the Trust would consider making reasonable adjustments to the role, if necessary, to enable a disabled person to undertake the role.
Applicant requirements
The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.
Documents to download
Further details / informal visits contact
- Name
- Ben O'Connell
- Job title
- External communications and marketing manager
- Email address
- Benjamin.O'[email protected]
- Telephone number
- 0191 293 1295
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