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Strategic Leadership

• Lead the development and implementation of the charity's communications and marketing strategy, aligning with organisational objectives
• Provide strategic communications counsel to the Charity Director, Senior Management Team and NHS Corporate Trustee
• Build the communications team, including training and development of staff including day to day supervision
• Manage the communications and marketing budget effectively
• Implements and proposes changes to communications policies that impact beyond their own area of expertise.

Communications and Marketing

• Manage relationships with external suppliers and agencies for specialised design work and campaigns
• Oversee outsourced graphic design projects, ensuring brand consistency and quality
• Brief and coordinate with external creative agencies when required
• Develop and deliver creative, high-impact marketing campaigns that drive engagement and action
• Lead the charity's brand management and development
• Create compelling content across multiple channels for diverse audiences.  Frequent concentration required drafting publications, interruptions to respond to urgent enquiries and decision.
• Manage media relations and act as a spokesperson for the charity
• Oversee the charity's digital presence, including website and social media channels
• Develop and maintain relationships with key stakeholders, including NHS Trust communications team
• Plan and deliver internal communications to engage NHS staff with the charity
• Provide and receive highly complex, sensitive information where co-operation and agreement is required.
• Plan complex activities to manage campaigns
• Works within broad occupational policies, lead specialist for communications
• Holds a delegated budget.

Campaign Management

• Plan, implement and evaluate integrated marketing campaigns, including fundraising appeals
• Develop compelling case studies and impactful stories to raise awareness and drive fundraising
• Create engaging content for fundraising appeals and campaigns which entails frequent indirect exposure to distressing or emotional circumstances
• Monitor and evaluate campaign effectiveness using data-driven approaches

Digital and Social Media

• Lead the charity's digital strategy
• Oversee social media presence and engagement
• Manage e-newsletter communications
• Analyse digital metrics and adapt strategies accordingly

Brand and Reputation

• Act as brand guardian for the charity
• Manage crisis communications when required
• Protect and enhance the charity's reputation
• Ensure consistency of messaging across all channels